3 Types of Must-Have Business Animations

If you are considering creating a video for your business, you should know that there are a lot of options to choose from. Although live-action business videos have been popular in the past, business animations have recently become the most popular way to show off what you do in an inexpensive way.
There are so many different ways to use business animations, that you can find them for almost any purpose from every different sector of the business world. Still, there are a few types of business animations that continue to be used successfully to increase sales, share information and train employees.
Business Animations that Explain
Business animations are the perfect choice when you are trying to explain what it is you do and how it works. These type of “explainer” videos have been shown to be very effective at garnering support and even contributing to interaction on websites. According to TechCrunch.com, an explainer video can increase clicks by between 15-75%. Animated explainer videos are a perfect way to quickly distill your process, service or product, especially if what you do or sell is hard to understand.
Business Animations for Professional Development
Another area where business animations are booming is in professional development videos. Whether you need a human resources tutorial or want to describe your most recent process in a way your employees can understand, a business animation is the best choice for getting information across quickly and accurately. Instead of an outdated live-action film that is too expensive to keep up with the fast-changing business world, an animated video can be created in a fraction of the time and at a fraction of the cost.
Business Animations as Advertisements
A business animation with the right script and characters can get better results than a team of full-time salespeople. Why? Business animations are short, funny and completely designed to help viewers come to specific conclusions. Because your pitch is distilled into just a few minutes, carefully crafted to see results, it is the best way to turn internet traffic into solid leads and sales. Not only that, but the right video can even sell itself, turning virality into cash.
Do you want to find out how a business animation can work for your company? Contact us on our website, Tim Goodspeed Demo Videos. We’ll show you how a business animation can change the way you do business for the better.
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Increase Traffic with Animated Explainer Video

More and more companies are finding that animated explainer videos are not just interesting ways to tell people what they do, but they can be powerful sales tools as well. According to a recent article in TechCrunch.com, businesses that have an animated explainer video on their website have seen an increase of clicks and sales from between 15-75%.
The question is, how do you make the best animated explainer videos for increasing web traffic and sales? Although there are a lot of elements that impact an explainer video’s performance, the bottom line is most affected by a few vital components.

A Timely, Clear and Organized Script

The best animated explainer videos know how to hook a viewer in the first 10 seconds and keep them guessing at what is coming next. A great example is the one from New Relic, created by Epipheo. It immediately grabs the viewer’s attention with humor and images, and continues to engage potential customers by continually keeping them thinking about what is being presented. It is also clear and concise, answering all the questions neatly and within 2 minutes. In fact, this was such a good animated explainer video that hundreds of thousands of people have viewed it.

Optimizing for SEO

In order to make your animated explainer video drive the best website traffic available, you need to have your video and all the explanation of your video SEO optimized. What that means is that search engines like Google and Bing can easily see what you’re video is about and how to get people who are looking for that kind of information to your site. If your animated explainer video is properly SEO optimized, you will see incredible organic traffic to your site through the use of keywords, links and social engagement.

Interesting Visuals that Represent Your Brand

The best animated explainer videos use both words and images to share vital information. Just like a website animation is no good without an excellent script, an excellent script will not convert lookers into buyers without captivating images. When you are considering creating an animated explainer video for your website, think about how you want customers to feel when they engage with it. Is your brand professional, laid-back or fun? Are there popular icons or images that people want to see that you can incorporate? Build your animated video with your brand in mind, so that people who find it can immediately recognize that they’re in the right place.

Be Funny, Informational and Memorable

No one wants to stick around to watch something that is boring. The best animated explainer videos know how to use humor, information and branding to create something that people will want to share. When you are trying to create an animated explainer video for your website, going viral is the ultimate goal. How do you do that? Characters that are interesting and funny, a provocative message that sheds light in a new way or a brand that can’t be ignored. Consider the brilliant marketers at Poo Pourri. With over 20 million hits, this video is interesting, funny and more than a little provocative. And it has made them millions!
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Why Have a Professional How-To Movie?

Have you ever been in a situation where you’re trying to explain what you do and just can’t seem to make people understand? In fact, you could talk for an hour and you are pretty sure that a stranger would still leave scratching his head? You might be a perfect candidate for a how-to movie or explainer video.

Although a lot of people attempt to produce their own how to movies, many times they come out looking shoddy and wordy. If you can’t explain what you do in an hour, how are you going to explain it in 3 minutes? What you need is a professional company that specializes in taking complex ideas and processes and turning them into interactive videos that make people see the value of what you do. In fact, TechCrunch.com said recently that explainer how-to movies consistently increase sales and web traffic by between 15%-75%.

How Do Professional How-To Movies Get Such Amazing Results?

By hooking the viewers in the first 10 seconds with insightful information, engaging questions and interesting visuals, they are much more likely to continue watching your how to video and turning into a customer.

At Tim Goodspeed Demo Videos, we work with you to develop the perfect script, animated characters and tone. Over the course of just a few weeks, we take your abstract concept or unique subject matter and turn it into a how-to movie that anyone can understand. By using our in-house team of professional writers, animators and voice-over actors, we save you money and time and always deliver a product that you can be proud of. And we do it all starting at just $2,000.

Give us a call today to find out how a professional how-to movie can launch your business to the next level. We are here to help your voice be heard, one how to movie at a time.

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Why Use Animated Demo Videos?

An animated demo video, or an explainer video, takes your business’s concept or process and breaks it down so that anyone can understand it. It is one of the most powerful conversion tools available today, increasing sales from between 15-75%, according to TechCrunch.com.
Still, there are so many different types of demo videos that it’s hard to decide which style is right for you. While both live-action and animated demo videos can succinctly explain what you do and how you do it, there are some key benefits to choosing animation. In terms of turnaround time, flexibility and cost, animated demo videos always win, hands down.

Animated Demo Videos Are Faster

Creating a live-action demo video is not a smooth process. Scripts must be written, locations must be chosen and professional actors, designers and directors must be selected and trained. By the time you are ready to shoot the raw footage, the preparation alone may have taken almost a year to complete. Once shooting is complete, it must be edited, which take take as long as 3 months. The total time on a live-action demo video? Between 6 months and a year. The total time to complete an animated demo video? One month.

Animated Demo Videos Are Flexible

Because live action films take so much time and money to create, they are very difficult to change. This inability to be flexible is one of the reasons why many companies use the same outdated tutorial videos. They don’t have the resources to continually update a live-action demo video that might take a year to produce.
Animated demo videos are different. Changing them is as simple as a couple of drawings and a good, short voiceover. You can change and update them whenever you want, continually keeping your video in line with changing technology and process. And, even full video changes usually cost less than 30 seconds of a live-action demo video.

Animated Demo Videos are Economical

Since we don’t have to worry about hiring actors, directors and filmmakers to create your video, the cost of animated demo videos are significantly lower than live-action videos.
 At Tim Goodspeed Demo Videos, our team of writers and animators are on staff to make sure that you get the best quality in as little as a few weeks. For only $2,000, you get a guaranteed product that you will love, with as many rewrites and revisions as you need to get it just right. That’s only a fraction of what a live-action demo video would cost you, even with an experienced crew.
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Top 5 Best Demo Movies For Business

There has been a lot of buzz in the business world about how demo videos, or explainer videos can help your business. Not only can demo movies for businesses increase your bottom line, but you can begin to build brand recognition and gain followers that you never even knew were possible.

Since it’s hard to know which kinds of demo videos work and which ones don’t, we’ve compiled a list of our favorites. Although every style is different, each production company is able to catch the viewer’s attention with tight scripting, excellent animation and a clear call to action.

Sendgrid – In this demo movie, Sendgrid clearly and effectively communicates how their product helps your e-mails bypass the security systems on most spam-blockers. Not only does it illuminate a relatively abstract concept, the overall cost for this video from Revolution Productions only cost about $11,000.

VidYard – This is demo movie for businesses that are looking to use videos on their websites. Although it is not fully animated, it clearly uses images and animation to explain the benefits of the video platform. They created their own explainer video, so costs were minimal. They also reported a 100% increase in signups by using this video on their website.

Udemy – A demo movie from Grumo Media, this one clearly describes how a person can set up their own class through the Udemy platform. Short, clear and colorful, this is a great example of how explainer videos should be. These videos usually cost between $5,000 and $10,000 to produce.

Ydraw Hashtag Video – In this cute, in-house explainer video, Ydraw shows off their whiteboard animation techniques. Not only is this relatively inexpensive, $10,000 to create, but it clearly responds to a question that many potential customers might have. The best part is that it is short and simple, with clear bullet points about what to do when using Twitter hash-tags.

World 3D – At Tim Goodspeed Demo Video, they have perfected the art of simple animation, concise scripting and interesting animation. In this demo movie for business printing, the animation quickly grabs the viewer’s attention and doesn’t let go. The combination of screen shots and animation, in addition to the excellent voice talent, makes this a favorite demo movie for businesses around the globe. And, at $2,000 per video, it is the most economical choice of the bunch.

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Animated Explainer Videos

5 Tips for Creating How-To Animations That Work

Whether you are a seasoned marketing vet or are just starting your own business, it’s hard to ignore the power of a good how-to video. In fact, companies that are using how-to animations, or explainer videos, are seeing incredible conversions. How-to animations are great ways to show people what your product is and how it works, so they really understand how your product or service can help them.

The problem is, how can you be sure that your how-to animation will be effective?

Fortunately, there are a few tips that can help you save money and avoid faux pas that could hurt your bottom line. By following these 5 rules, you can feel confident that you have created a strong explainer video that will see real results quickly.

1. Know Your Audience – Before you start trying to put together your how-to video, you need to know who is going to be watching it. A video meant for internal use only is going to be much different than one that will act as a marketing tool. Decide if information or entertainment is their main goal, and then focus your script around what your potential customer is looking for.
2. Know Your Process – When you are creating a how-to animation, you need to cleaerly know every step well in advance. Since animators need to know exactly where and when something will happen in your video, you need to send them a list of the steps and what kinds of ideas you have for each part of the process. Then, you will have a great place to start from, and can make changes as you go.
3. Choose Professionals – It’s likely that you’re not planning on doing all the parts of your how-to animation yourself. Even if you want to be the voice behind your product, you will need to choose animators, sound designers and writers who know how to get the best response in the quickest amount of time. A studio like Tim Goodspeed Demo Videos is a great place to find exactly what you’re looking for. Seasoned vets of the explainer video market are going to make you and your products look good, and help you avoid looking like an amateur.
4. Have a Budget – Another way many businesses put themselves in trouble with a how-to animation is by spending little to no money on their production. Although it might seem like a good idea now, your video is often the only marketing material many potential customers will ever see. It’s a good idea to invest now in a good-looking, polished product rather than make excuses for your lack of professionalism later. Although you can spend between $10,000 and $50,000 on a 2-minute video, places like Tim Goodspeed Demo Videos can do it for as little as $2,000.
5. Know Your Timeline – Although how-to animations are much faster to produce and change than live-action explainer videos, it still takes time to make something great. Know before you get into your production process exactly how long it will take to complete the project. This saves you the headache of scrambling to meet deadlines and gives your production company enough time to create the perfect product. A typical how-to animation takes between 4-6 weeks to complete, so try to keep your expectations realistic.

Would you like to know more about how to create the perfect how-to animation for your budget. Talk to Tim Goodspeed Demo Videos today!

 
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Animated Explainer Videos

Animated Business Videos Production

An animated business video, or explainer video, is a powerful tool to break down business concepts into language everyone can understand. According to TechCrunch.com, this conversion tool increases sales from between 15-75%.
With the large variety of different videos available it might be hard to decide which is right for you. Both live-action and animated business videos can explain your business concepts accurately, but there are definitely some key benefits to choosing animation. For flexibility and turn-around times, nothing beats animated business videos.

Animated Business Videos Are Fast

When you stop to consider the process of creating a live-action video (writing scripts, choosing professional actors, obtaining permits for various locations and working with the right director), you start to realize what a long and complicated process it can be. Recording the footage can take up to a year. Editing can take another 3 months or more. In total, you could be looking at 6 months to a year in production time for a live action business video. An animated business video takes as little as one month, sometimes just a couple of weeks.

Animated Business Videos Are Easily Adjustable

Say you are in the editing process of your live action business video and you realize you forgot an important element. Perhaps you changed a policy within the last six months and your footage needs to be updated. This is going to be a very difficult and time consuming process, and you might find yourself using the inaccurate material simply to save time. Plus you have to retrace your steps on the resources you needed (actors, location, budget) to make the adjustments.
With an animated business video you can update content quickly and easily. Instead of having to recreate your live-action scene, an animated business video allows you to change elements any time you’d like by simply altering the images or voice over. Even if you made changes to the entire length of the animated business video you will still be paying a fraction of what it would cost for updating 1-3 minutes worth of a live-action business video, which can cost anywhere from $5000-25,000.

Animated Business Videos are Low Cost

When creating a live-action video you have to hire a crew: actors, director, screenwiter, cameraman – the list goes on and on. And all of those people need to be paid. That gets expensive fast! With animated business video production, your team will consist of an animator, a scriptwriter, and a voice over actor. This lowers cost upwards of 40-80% over live-action videos. At Tim Goodspeed Demo Videos, not only will you be getting a team of professional writers and animators to serve you the highest quality work in just a few weeks, you can get the whole package starting at $2,000. For this price, you will receive an animated business video you love with unlimited revisions at no extra cost.
Contact Tim Goodspeed Demo Videos today, and learn how we can make a fast, adjustable and low cost animated business video for you!

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