Animated Explainer Videos

5 Tips for Creating How-To Animations That Work

Whether you are a seasoned marketing vet or are just starting your own business, it’s hard to ignore the power of a good how-to video. In fact, companies that are using how-to animations, or explainer videos, are seeing incredible conversions. How-to animations are great ways to show people what your product is and how it works, so they really understand how your product or service can help them.

The problem is, how can you be sure that your how-to animation will be effective?

Fortunately, there are a few tips that can help you save money and avoid faux pas that could hurt your bottom line. By following these 5 rules, you can feel confident that you have created a strong explainer video that will see real results quickly.

1. Know Your Audience – Before you start trying to put together your how-to video, you need to know who is going to be watching it. A video meant for internal use only is going to be much different than one that will act as a marketing tool. Decide if information or entertainment is their main goal, and then focus your script around what your potential customer is looking for.
2. Know Your Process – When you are creating a how-to animation, you need to cleaerly know every step well in advance. Since animators need to know exactly where and when something will happen in your video, you need to send them a list of the steps and what kinds of ideas you have for each part of the process. Then, you will have a great place to start from, and can make changes as you go.
3. Choose Professionals – It’s likely that you’re not planning on doing all the parts of your how-to animation yourself. Even if you want to be the voice behind your product, you will need to choose animators, sound designers and writers who know how to get the best response in the quickest amount of time. A studio like Tim Goodspeed Demo Videos is a great place to find exactly what you’re looking for. Seasoned vets of the explainer video market are going to make you and your products look good, and help you avoid looking like an amateur.
4. Have a Budget – Another way many businesses put themselves in trouble with a how-to animation is by spending little to no money on their production. Although it might seem like a good idea now, your video is often the only marketing material many potential customers will ever see. It’s a good idea to invest now in a good-looking, polished product rather than make excuses for your lack of professionalism later. Although you can spend between $10,000 and $50,000 on a 2-minute video, places like Tim Goodspeed Demo Videos can do it for as little as $2,000.
5. Know Your Timeline – Although how-to animations are much faster to produce and change than live-action explainer videos, it still takes time to make something great. Know before you get into your production process exactly how long it will take to complete the project. This saves you the headache of scrambling to meet deadlines and gives your production company enough time to create the perfect product. A typical how-to animation takes between 4-6 weeks to complete, so try to keep your expectations realistic.

Would you like to know more about how to create the perfect how-to animation for your budget. Talk to Tim Goodspeed Demo Videos today!

 
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