3 Types of Must-Have Business Animations

If you are considering creating a video for your business, you should know that there are a lot of options to choose from. Although live-action business videos have been popular in the past, business animations have recently become the most popular way to show off what you do in an inexpensive way.
There are so many different ways to use business animations, that you can find them for almost any purpose from every different sector of the business world. Still, there are a few types of business animations that continue to be used successfully to increase sales, share information and train employees.
Business Animations that Explain
Business animations are the perfect choice when you are trying to explain what it is you do and how it works. These type of “explainer” videos have been shown to be very effective at garnering support and even contributing to interaction on websites. According to TechCrunch.com, an explainer video can increase clicks by between 15-75%. Animated explainer videos are a perfect way to quickly distill your process, service or product, especially if what you do or sell is hard to understand.
Business Animations for Professional Development
Another area where business animations are booming is in professional development videos. Whether you need a human resources tutorial or want to describe your most recent process in a way your employees can understand, a business animation is the best choice for getting information across quickly and accurately. Instead of an outdated live-action film that is too expensive to keep up with the fast-changing business world, an animated video can be created in a fraction of the time and at a fraction of the cost.
Business Animations as Advertisements
A business animation with the right script and characters can get better results than a team of full-time salespeople. Why? Business animations are short, funny and completely designed to help viewers come to specific conclusions. Because your pitch is distilled into just a few minutes, carefully crafted to see results, it is the best way to turn internet traffic into solid leads and sales. Not only that, but the right video can even sell itself, turning virality into cash.
Do you want to find out how a business animation can work for your company? Contact us on our website, Tim Goodspeed Demo Videos. We’ll show you how a business animation can change the way you do business for the better.
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Increase Traffic with Animated Explainer Video

More and more companies are finding that animated explainer videos are not just interesting ways to tell people what they do, but they can be powerful sales tools as well. According to a recent article in TechCrunch.com, businesses that have an animated explainer video on their website have seen an increase of clicks and sales from between 15-75%.
The question is, how do you make the best animated explainer videos for increasing web traffic and sales? Although there are a lot of elements that impact an explainer video’s performance, the bottom line is most affected by a few vital components.

A Timely, Clear and Organized Script

The best animated explainer videos know how to hook a viewer in the first 10 seconds and keep them guessing at what is coming next. A great example is the one from New Relic, created by Epipheo. It immediately grabs the viewer’s attention with humor and images, and continues to engage potential customers by continually keeping them thinking about what is being presented. It is also clear and concise, answering all the questions neatly and within 2 minutes. In fact, this was such a good animated explainer video that hundreds of thousands of people have viewed it.

Optimizing for SEO

In order to make your animated explainer video drive the best website traffic available, you need to have your video and all the explanation of your video SEO optimized. What that means is that search engines like Google and Bing can easily see what you’re video is about and how to get people who are looking for that kind of information to your site. If your animated explainer video is properly SEO optimized, you will see incredible organic traffic to your site through the use of keywords, links and social engagement.

Interesting Visuals that Represent Your Brand

The best animated explainer videos use both words and images to share vital information. Just like a website animation is no good without an excellent script, an excellent script will not convert lookers into buyers without captivating images. When you are considering creating an animated explainer video for your website, think about how you want customers to feel when they engage with it. Is your brand professional, laid-back or fun? Are there popular icons or images that people want to see that you can incorporate? Build your animated video with your brand in mind, so that people who find it can immediately recognize that they’re in the right place.

Be Funny, Informational and Memorable

No one wants to stick around to watch something that is boring. The best animated explainer videos know how to use humor, information and branding to create something that people will want to share. When you are trying to create an animated explainer video for your website, going viral is the ultimate goal. How do you do that? Characters that are interesting and funny, a provocative message that sheds light in a new way or a brand that can’t be ignored. Consider the brilliant marketers at Poo Pourri. With over 20 million hits, this video is interesting, funny and more than a little provocative. And it has made them millions!
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Why Have a Professional How-To Movie?

Have you ever been in a situation where you’re trying to explain what you do and just can’t seem to make people understand? In fact, you could talk for an hour and you are pretty sure that a stranger would still leave scratching his head? You might be a perfect candidate for a how-to movie or explainer video.

Although a lot of people attempt to produce their own how to movies, many times they come out looking shoddy and wordy. If you can’t explain what you do in an hour, how are you going to explain it in 3 minutes? What you need is a professional company that specializes in taking complex ideas and processes and turning them into interactive videos that make people see the value of what you do. In fact, TechCrunch.com said recently that explainer how-to movies consistently increase sales and web traffic by between 15%-75%.

How Do Professional How-To Movies Get Such Amazing Results?

By hooking the viewers in the first 10 seconds with insightful information, engaging questions and interesting visuals, they are much more likely to continue watching your how to video and turning into a customer.

At Tim Goodspeed Demo Videos, we work with you to develop the perfect script, animated characters and tone. Over the course of just a few weeks, we take your abstract concept or unique subject matter and turn it into a how-to movie that anyone can understand. By using our in-house team of professional writers, animators and voice-over actors, we save you money and time and always deliver a product that you can be proud of. And we do it all starting at just $2,000.

Give us a call today to find out how a professional how-to movie can launch your business to the next level. We are here to help your voice be heard, one how to movie at a time.

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Why Use Animated Demo Videos?

An animated demo video, or an explainer video, takes your business’s concept or process and breaks it down so that anyone can understand it. It is one of the most powerful conversion tools available today, increasing sales from between 15-75%, according to TechCrunch.com.
Still, there are so many different types of demo videos that it’s hard to decide which style is right for you. While both live-action and animated demo videos can succinctly explain what you do and how you do it, there are some key benefits to choosing animation. In terms of turnaround time, flexibility and cost, animated demo videos always win, hands down.

Animated Demo Videos Are Faster

Creating a live-action demo video is not a smooth process. Scripts must be written, locations must be chosen and professional actors, designers and directors must be selected and trained. By the time you are ready to shoot the raw footage, the preparation alone may have taken almost a year to complete. Once shooting is complete, it must be edited, which take take as long as 3 months. The total time on a live-action demo video? Between 6 months and a year. The total time to complete an animated demo video? One month.

Animated Demo Videos Are Flexible

Because live action films take so much time and money to create, they are very difficult to change. This inability to be flexible is one of the reasons why many companies use the same outdated tutorial videos. They don’t have the resources to continually update a live-action demo video that might take a year to produce.
Animated demo videos are different. Changing them is as simple as a couple of drawings and a good, short voiceover. You can change and update them whenever you want, continually keeping your video in line with changing technology and process. And, even full video changes usually cost less than 30 seconds of a live-action demo video.

Animated Demo Videos are Economical

Since we don’t have to worry about hiring actors, directors and filmmakers to create your video, the cost of animated demo videos are significantly lower than live-action videos.
 At Tim Goodspeed Demo Videos, our team of writers and animators are on staff to make sure that you get the best quality in as little as a few weeks. For only $2,000, you get a guaranteed product that you will love, with as many rewrites and revisions as you need to get it just right. That’s only a fraction of what a live-action demo video would cost you, even with an experienced crew.
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