Increase Traffic with Animated Explainer Video

More and more companies are finding that animated explainer videos are not just interesting ways to tell people what they do, but they can be powerful sales tools as well. According to a recent article in TechCrunch.com, businesses that have an animated explainer video on their website have seen an increase of clicks and sales from between 15-75%.
The question is, how do you make the best animated explainer videos for increasing web traffic and sales? Although there are a lot of elements that impact an explainer video’s performance, the bottom line is most affected by a few vital components.

A Timely, Clear and Organized Script

The best animated explainer videos know how to hook a viewer in the first 10 seconds and keep them guessing at what is coming next. A great example is the one from New Relic, created by Epipheo. It immediately grabs the viewer’s attention with humor and images, and continues to engage potential customers by continually keeping them thinking about what is being presented. It is also clear and concise, answering all the questions neatly and within 2 minutes. In fact, this was such a good animated explainer video that hundreds of thousands of people have viewed it.

Optimizing for SEO

In order to make your animated explainer video drive the best website traffic available, you need to have your video and all the explanation of your video SEO optimized. What that means is that search engines like Google and Bing can easily see what you’re video is about and how to get people who are looking for that kind of information to your site. If your animated explainer video is properly SEO optimized, you will see incredible organic traffic to your site through the use of keywords, links and social engagement.

Interesting Visuals that Represent Your Brand

The best animated explainer videos use both words and images to share vital information. Just like a website animation is no good without an excellent script, an excellent script will not convert lookers into buyers without captivating images. When you are considering creating an animated explainer video for your website, think about how you want customers to feel when they engage with it. Is your brand professional, laid-back or fun? Are there popular icons or images that people want to see that you can incorporate? Build your animated video with your brand in mind, so that people who find it can immediately recognize that they’re in the right place.

Be Funny, Informational and Memorable

No one wants to stick around to watch something that is boring. The best animated explainer videos know how to use humor, information and branding to create something that people will want to share. When you are trying to create an animated explainer video for your website, going viral is the ultimate goal. How do you do that? Characters that are interesting and funny, a provocative message that sheds light in a new way or a brand that can’t be ignored. Consider the brilliant marketers at Poo Pourri. With over 20 million hits, this video is interesting, funny and more than a little provocative. And it has made them millions!
To read about Animated Explainer Videos and Animated website videos for business just click on the given link in this line.